Meta is an anagram for team and meta doesn't exist without the team. The company had 4 unique riders that were apart of this team and each one made the company what it was. The animation came in T E A M but was displayed as M E T A.
Spotlight was a way for Tilt to feature unique riders that are currently crushing it. Because each rider is unique (ethnicity, size, shape, riding style), I thought a creative way to show that is by rotating the letters in thin, narrow, bold and regular. You will notice the T in spotlight stays the same and allows for brand recognition with the logo, almost suggesting these riders are a part of Tilt.
I wanted a simple animation to be presented as an outro for every video Tilt made so there was brand recognition. In 2018, we started to drop the I and the L and just use the T word mark on products because our brand had been that recognizable. This simple animation provided both.
Tilt had a collaboration with Death Lens, distributing their product and anytime we filmed something with the lens, they wanted to be tagged in the post so we did one better and created an outro.