Personal Branding

While in school, I had to create a personal mailer to help promote myself along with creating an identity. I started with a very simple logo that wasn't easy to execute. After many iterations and getting the perspective right, I ended up with a CM that only required 3 lines inside the main shape. The next steps were working with offset printers to develop a precise matte and high gloss business card and thank you card. The concept for the personal mailer was to play off the saying "think outside of the box." Not only did I think about the outside but I thought about the inside. I sent these out to potential companies that were hiring. The identity as a whole won an Award of Merit from CSCA